This thesis deals with the concept of how price affects demand for a good by estimating various price elasticities of demand for snu sold in Sweden. Information was gathered on price development for snus and cigarettes as well as sales data from Swedish Match, the largest supplier of snus in Sweden. Income-, price- and cross-price elasticities were estimated based on log-log regression. Results show that snus is an inelastic good since the coefficient for Price of snus was -0.536. This proved that a 1% increase in price causes a 0.536% decrease in quantity demanded.

The purpose of this essay was to examine the packaging design´s communications related to the colloquially brand's symbolic capital and how they became meaningful through experience and perceptions that led to the identification processes in the consumer society. There were eight interviews of snuff users who became my main collections materials. My theoretical framework was discourse psychology´s emphasis on language and Bourdieu´s concept provided important tools in the analysis of the material.I could highlight that packaging design and the brand had influenced the informants and given them symbolic beliefs and what it meant to sniff a certain brand. Color, brand awareness and price were crucial in choosing where the informants attributed themselves the cans symbolic values to their identity. It could be inferred high and low status perceptions based on stereotypes in the design itself..

Mergers between companies has become more and more common in Sweden and in the rest of the world with the motive to increase the competitive strength in the current markets and has an important role within organisational development of companies. When organisations merger there is not only buildings and objects that are put together but also their individual organisational structures, people, values and cultures. This can be a difficult process and can affect many people in how they think conscious as well as unconscious, feel and react.The purpose of this thesis is to gain a deeper understanding of how employees are affected following a merger when changes in the organisational culture come up, and how these changes are expressed.This thesis is delimited to investigate only one company, Skruf Snus AB and only focus on their business and employees in the region of Stockholm. The thesis contains a qualitative investigation with semi structured interviews that has been carried out with eight employees at Skruf Snus AB. The thesis is partly based on a model of Schein which describes the different levels in organisational culture and partly on some theories about reactions to change in relation to the integration between the employees following a merger.The results of the investigation indicate that with a merger the whole organisational culture is affected and therefore also the employees.

AbstractThe purpose of this study is to examine alcohol and tobacco habits in men's soccer in the in Sweden and compare those habits in different divisions. The method we used in the study was aquantitative survey report. Two teams participated in the survey, one team from the fifth divisionand one from the second division. The respondents (n=34) are born between 1977 and 1996. The results turned out to be very interesting because it both confirm and denies our hypothesis that players in higher divisions use less tobacco and alcohol than players in lower divisions.

This thesis uses ten years of data to examine the underlying drivers behind changes in the taxi price, specifically we look at the relationship between the taxi price and changes in the underlying costs. We use a two-step error correction framework to investigate how changes in costs affect prices in the long run as well as in the short run. We also study if the price adjustment process is asymmetric. Furthermore, we examine if price discrimination exists on the taxi market in Stockholm. We find that in the long run the pass-through effect is almost complete, whereas in the short run prices are considerably less sensitive to cost changes.

Syfte: Syftet med studien var att kartlägga tobaksvanor och uppfattningen om tobakens påverkan i munhålan bland grundlärarstuderande.Material och metod: En tvärsnittsstudie med kvantitativ design genomfördes i form av en enkätundersökning. Enkäten delades ut till 76 grundlärarstudenter där samtliga valde att delta.Resultat: Resultatet visade att det var 13 respondenter som rökte och 4 som snusade, varav en var blandbrukare av snus och cigaretter. Debutåldern för rökning var mellan 11-20 år och för snusning mellan 16-20 år. Den övervägande delen av respondenterna hade uppfattningen att tobak har någon form av påverkan i munhålan. En stor del av respondenterna uppfattade att rökning har en mycket stor betydelse för att utveckla tillstånden dålig andedräkt (73,3%) och missfärgning av tänderna (78,9%), medan majoriteten av respondenterna uppfattade att missfärgning av tänderna (82,7%) har en mycket stor betydelse vid användningen av snus.Slutsats: Resultatet visar att det var fler tobaksanvändare i denna studie i förhållande till tobaksvändningen i övriga Sverige.

I den här rapporten redogörs för det arbete som syftar till att formge och konstruera en snuskylare anpassad till Skruf Snus AB: s företagsprofil. Produkten har tagits fram i samarbete med företaget för att ge dem en innovativ och exklusiv kyl som särskiljer deras kylare från sina konkurrenters. Kylaren skall rymma 50 dosor snus ur deras vita serie som innehåller fem olika sorter och hålla en temperatur mellan +4°C och +8°. Produkten skall kunna användas på krogar, barer, restauranger, hos tobakshandlare och i butiker. Arbetet har följt en systematisk problembehandling formulerad utifrån befintliga teorier.

The purpose of this paper is to examine the effect that price has on quality expectations and customer satisfaction and how price fits into a customer satisfaction model. An experiment in which participants are subject to scenarios of a high or low quality flight are used to test the hypotheses. The analysis shows that perceived quality has a bigger impact on satisfaction than price. Furthermore, price and quality do not affect customer satisfaction independently of each other. The importance of value compared to quality changes whether the actor is a high or low price actor.

Increasing volatility and less political intervention from the CAP in the market price of wheat is making it more difficult than in the past for Swedish farmers to determine the price at which they should sell their wheat. In the past, the Swedish farmer-owned company Lantmännen has traditionally set a guideline price for Swedish wheat every year to which farmers could adapt, but ceased doing so last year. Therefore this study sought to identify the parameters on which the price of wheat is dependent on by using a reduced form model. The perspective adopted was that of farmers. The model proved able to identify the main factors determining the annual price fluctuations in wheat, with all variables included having an impact on the wheat price, except export quantity in the previous year.

Syftet med föreliggande studie var att undersöka effekterna av ett längre uppehåll från tobaks- och nikotinbruk på maximal aerob effekt och energiomsättning under submaximalt arbete hos regelbundet snusande personer. Metod23 snusare (18 män, 5 kvinnor) undersöktes före och efter >6 veckors uppehåll från snus (SSP). Försökspersonerna genomförde ett stegrande submaximalt arbete på cykelergometer, ett maximalt löptest och ett uthållighetsarbete bestående av 60 minuter cykling på 50 % av VO2max. Syreupptag (VO2), ventilation (VE), subjektivt skattad ansträngning på Borgs RPE-skala (RPE), hjärtfrekvens (HF) och blodtryck (BT) mättes. Blodprov togs för analys av kotinin, laktat [HLa], blodglukos och fria fettsyror (FFA) i vila och under arbete. ResultatSubmaximalt VO2 och energiomsättning påverkades inte av >6 veckors uppehåll från snus. VE, respiratorisk kvot (RQ), blodglukos och RPE var oförändrade under det stegrande submaximala arbetet.

Purpose;the purpose of this study is to investigate whether a product ad observer's purchase intention, perception of product quality, brand image perception and price perception is affected depending on the size of the text that was used in the ad to communicate the product price.Methodology;the study was conducted using a quantitative method through a survey. The implementation of the study has been done by using three variants of the same suit ad where the three different variants have been manipulated on the text size on the price information, by reduced / increased the text size. The implementation has also been carried out using two different ad sender, with three ads for each sender.Result and conclusion;the text size on the price of a product ad mainly affects the observer's price and quality perception, where the small text will have a positive effect on quality perception and a negative effect on the quality perception. Even brand image changes depending on the text size where small text will have a positive effect..

It is easy to see that oil has a big part in our economy, by looking at the repeated news from the media and at the stock market, where they follow the oil price very closely. Behavioral finance is about investors making small or big mistakes in the stock market. Behavioral finance describes the importance of understanding your own faults, as well as others investor?s faults. Behavioral finance emphases the importance of not assuming that the financial market is a flawless environment, but to understand the psychology behind investment decisions.

This study attempts to examine the existence and development of price differences in the car sector in Europe. The time period is between 1995, the year of the Swedish entrance in the European Union, and 2003. The study is based on data supplied by the European commission, on a bi-annual basis. Both price differences in general in the EU, and price differences between Sweden and other countries in the EU are examined. The theoretical law of one price is related to the economic integration of the EU and the car sector.

During the last few years, there has been a lot of debate regarding the price ofelectricity on the Swedish market. According to a recent survey from Sifo, anon-bias governmental institute for consumer research and testing, the priceof electricity is what worries Swedish households the most. An investigationof the eciency of the Nordic power grids inuence on the Swedish spotprice is therefore both relevant and valuable. Three quarters of all electricityproduced in the Nordic region is traded at the Nord Pool Spot power market.This survey examines how much of the variation of the swedish spot pricecan be descried by the variation of the nordic system price and how much iscaused because of ineciencies in the power grid. Primarily, linear regressionwith adjustments for endogeneity and heteroskedasticity has been used in orderto analyze data obtained mainly from Nord Pool Spot and Vattenfall AB.The results show that the variation of the system price can account for all butabout 40% of the variation in the Swedish spot price.

This thesis examines the emissions costs of Swedish aviation and their degree of internalisation under current economic instruments. The results show that the degree of internalisation spans from practically zero for a long-haul flight to 6 per cent for a typical domestic flight, where the climate cost, including high-altitude impact, makes up the main part of the cost. To inform evaluation of the consequences of this underinternalisation, or attempts to correct for it using price instruments, the price and income elasticities of international leisure air travel from Sweden are estimated using household expenditure data and two different price measures. The resulting elasticities are very high ? 2.03 or 2.04 for the income elasticity and -2.53 or -1.88 for the price elasticity ? and should be interpreted cautiously due to data limitations, especially for the price elasticities.